From PIN code to CRM: 3 Ideas to use SMS in your App

From PIN code to CRM: 3 Ideas to use SMS in your App

March 12th, 2014 By: Stefan von Gagern
The traditional SMS has been pronounced dead many times, but it simply remains irreplaceable in many areas and is currently celebrating a comeback in many cases. We show developers how to improve their apps with SMS services.
From PIN code to CRM system: 3 ideas to use SMS in your App


The fact that the SMS is still around despite the massive messenger competition is due to good reasons which we have already described in detail. Here once more the most important benefits of the traditional text message:

  1. SMS works anywhere: SMS works without an Internet connection, even in remote places such as rural regions.

  2. It doesn't get any more personal: SMS is still the most personal medium, for example when sending personal access codes.

  3. Low requirements: There are many alternatives to the SMS such as WhatsApp, Facebook Messenger, etc. – but they all have requirements such as installation of an app, logging into the service, activation of push messages, an Internet connection, a specific operating system, and more. It is only the SMS that has a single requirement – a cell phone (or any other GSM-capable device) with a SIM card.

Why send text messages from apps?

Send SMS within your application
You can send SMS within your application using Global SMS API.
Try it out for free in the sandbox mode.

Applications can learn practical new skills from sending text messages. They can be easily integrated, because every developer can use text messages thanks to APIs. Our Global SMS API provides a complete solution in all aspects of sending and receiving text messages. Quickly integrated, cost-effective and in line with GSMA OneAPI v3 industry standards, it makes it possible to send text messages worldwide. All SMS activities can be conveniently managed in a single location – directly within an application and without additional hardware.


Examples showing how developers can use SMS in practice:

  • Sending access data or PIN codes
    In times where data theft and professional hacking attempts on customer data are the norm, it is worthwhile to safeguard access data where possible. Sending this data via SMS is the most personal and secure option. Many are relying on duplicate confirmations now, e.g., Apple in the two-step confirmation of the Apple ID.

    Apple IDs are sensitive access details because you can make purchases in the iTunes store using your e-mail address and password, for example. In the two-step confirmation, the user logs in to one (or more) trusted device(s). A 4-digit confirmation code is sent sent via SMS to this device in order to confirm the user's identity. Such security mechanisms can be implemented for personal applications and websites by way of our Global SMS API. Another example of its function is the Developer Garden sign up process.
Two-step confirmation of the Apple ID
An additional confirmation via SMS is increasingly used where there is a need for high security, e.g., in the case of Apple IDs. (Source: apple.com)

  • Direct scheduling
    The SendSMS function of the Global SMS API can also be used to enhance CRM (customer relationship management) systems. Customer support and data management can become significantly more efficient by agreeing appointments or changes to appointments with customers directly via SMS, for example. SMS ensures that scheduled appointments also reach customers without an Internet connection, e.g., while traveling.
  • Automated SMS to individual and machines
    Applications can automatically generate and send text messages. These can be messages on the status of an order, a flight, etc., which are to reach the customer anywhere and without delay. A2P (application-to-person) SMS is perfectly suited to tickets, access codes, mobile advertising and other personalized, digital content.

In the M2M (machine-to-machine) environment, devices can send and receive SMS status messages. The application options are huge – ranging from cows that send text messages through to major projects such as the automatic control of fleets of ships.

Test it now

You can try out and test all the functions of the Global SMS API free of charge for as long as you like. No usage-specific fees are payable until your web application "goes live." The free sandbox environment is subject to a few restrictions only, e.g., the length and number of text messages you can send. You can find all you need to know about the service on our product page.



About the author
About the author

Stefan von Gagern works as a freelance journalist in Hamburg. Since 10 years he covers web and mobile technologies and –development. He also works as a consultant, helping companies to build websites, mobile and social media. At Kiel university of applied sciences he teaches media conception. In his free time the gadget fan loves to write music as a singer/guitar player in bands and his home studio.

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